Paid advertising is a great way to generate business. Showing up in Search Engines or having a large, engaging platform on social media takes time. You can attain immediate results with Paid Advertising.
Google Adwords is a growing platform. When someone is searching on Google, 19% of all clicks goes to Adwords advertisement.
Social Media platforms are the most visited sites in the world. Looking at powerhouses like Facebook and Youtube, its a no brainer that a business should be taking advantage of the advertising opportunities.