A Google Business Profile (GPB) profile is a free listing that allows businesses to manage their online presence across Google, including Search and Maps. By creating and verifying a GBP profile, businesses can provide accurate and consistent information about their company to potential customers, such as their business hours, location, phone number, and reviews. This information will appear in Google search results, as well as on Google Maps, making it easier for customers to find your business and get in touch.
A GBP is important to your business for a variety of reasons. As a locally based business, you want to make sure that you’re showing up in Search Results for relevant searches. Having a Google Business Profile increases your opportunity for being seen by local online searchers.
A GBP profile allows you to manage and respond to customer reviews, and see valuable insights about how customers are interacting with your business online, which can be a great way to boost your online reputation and enhance your customer engagement. In today’s digital age, having a complete and accurate GBP profile is crucial for any business that wants to be found by potential customers.