Search Engine Optimizaton
Visibility is what matters in this digital world.
What is seo and why do i need it?
Search engine optimization (SEO) is the process of improving the visibility of a website or a web page in a search engine’s unpaid results. This is often referred to as “organic”, “natural”, or “earned” results. SEO targets different kinds of search, including image search, video search, local search, news search, and industry-specific vertical search engines.
SEO is important for businesses because it allows them to reach their target audience and drive more traffic to their website. By optimizing their website and its content for search engines, businesses can improve their search engine rankings and increase their visibility in the search results. This means that more potential customers will see and visit the business’s website, which can lead to more leads and sales. Additionally, SEO can also help to build brand awareness and improve the overall user experience. With the use of SEO, businesses can increase their online presence and make it easier for customers to find them. In this digital age, SEO is a critical component of any online marketing strategy, and it’s essential for any business that wants to be found by potential customers and stay competitive in their industry.
Below you’ll see the 3 areas of SEO we focus on:
Having a strong online brand presence is probably the most critically variable you’ll need, because it only makes everything else done for your business easier. Google trusts brands, and we will make sure that Google identifies you as a brand, which will also give searchers confidence in your business, because many will research your business. The more content they find on your business, the more you’ll appear as a legitimate business to them, and the stronger your overall presence in Google becomes.
Google.com is the most visited website in the United States, so it only makes sense to place a lot of focus on showing up in Search Results, that are related to your business. We’ll work with you to determine the services you want to get business for, and we’ll make sure there are people searching for that service. Afterwards, we’ll put together a gameplan on what its going to take to get you in the top of the results whenever a search is done for the service you offer.
Having a presence in Google Maps is equally as important, if not MORE IMPORTANT, as having a presence in Google Search with your website. Every local based business needs to have a Google Listing called a Google Business Profile, which is offered free from Google. This Profile has your business’ information in it, from your Business Name, Address, Phone Number, to Hours, Services/Products and more. This Profile shows up in Google Maps as well as in Google Search, if you’re deemed relevant for the Search Results.
Greenlight will analyze and create a Ranking Program to get your Google Business Profile to show up in these search results, generating more views, more clicks to your business, and ultimately more sales.